Chime

12 Weeks | Spring 2025

learning music theory

Studies show that up to 20% of college music majors drop out after their first year, often due to struggles with theory. And these are passionate students who chose to study music at a higher level—imagine how many others give up before they even get that far.

- Music Theory Commons, Survey

Context & Opportunity

Many students begin music with enthusiasm but lose motivation when confronted with the complexity of music theory, often leading them to quit lessons or stop playing altogether. Traditional approaches rely heavily on abstract notation and rigid methods that can feel disconnected from the joy of making music, leaving learners frustrated and discouraged. This creates an opportunity to reframe theory not as a barrier but as an accessible, engaging tool that connects directly to creativity. Entune: Chime responds to this gap by simplifying and reimagining theory across instruments, offering learners a more intuitive, playful way to build confidence, stay motivated, and sustain a lifelong relationship with music.

Considerations

Traditional methods like sheet music, solfege, and call-and-response often feel abstract and dependent on instructors, or felt complex and overwhelming, leaving learners discouraged. The design needed to reimagine these approaches through multi-sensory engagement (tactile feedback, color cues, and alternative notation) to make music theory more intuitive and accessible across ages and skill levels, encouraging confidence, exploration, and sustained motivation.

Market Analysis shows there’s a lack of educational music tools for consumers

pc: Fahad Sattar

Product Concept Exploration

Exploring the Form

Helps to facilitate collaborative music making experiences where students can co-create melodies, rhythms, or harmonies.

Collaborative creativity →

Designed to support teachers right out of the box; With built-in visual cues, and intuitive interactions it makes introducing music theory feel effortless.

Teaching made easy →

Active learning

Emphasizes hands-on engagement and immediate application through tangible, tactile interactions that reinforce learning and comprehension.

Created looks like models.